As a leader, one of the most critical steps you need to take is developing your purpose, vision and mission. In other words, what is is that you do? And why do you do it?
When you answer these questions, you’ve defined some of the most essential and foundational elements for your organization, whether that’s a business, a ministry or a church.

A few days ago, I had to drive to Springfield, Missouri, for an appointment. It’s about sixty miles from my home, making it an easy drive most of the time. And Springfield is home to a couple of my favorite places, one of which is a coffee shop called Hebrews.
Every time I go to Springfield, I make it a point to stop and grab a cup of some incredible coffee. In the past, I’ve been known to haunt the place for a few hours, and more than one blog post, lesson and sermon have been written at these tables while consuming my beverage of choice.
But in all the dozens of times I’ve walked through these doors, and through all the conversations I’ve had with the owner and his staff, I saw something this time that I’d never seen before. I saw a sign of success.
As the barista grabbed some supplies out of a cabinet behind the counter, I spied a small paper, with a handwritten message. And I was impressed. You can see a shot of Hebrew’s purpose statement in the image above. It’s simple. And it’s effective.
I see three principles in these few words that can help you make your purpose as focused as you can.




